TV Ratings: Why Is the NBA Shooting Air Balls?

The NBA’s TV ratings so far this season have been far from all-star level. Viewership across ESPN, TNT and NBA TV is down 17% year-to-year overall, according to Nielsen figures. TNT’s coverage is averaging 1.3 million viewers through 14 telecasts, down 21% versus last year’s comparable coverage, while on ESPN the picture isn’t much prettier. The […]

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