Netflix just announced on Twitter that they inked a multi-year deal to produce series and films with Barack and Michelle Obama. The shows will be part of the Netflix streaming series and the former President and the first lady will be portrayed in a heaping of various ways. This could be seen as just another job for the Obama family in their search to remain relevant in politics and culture. Or there might be another agenda hidden in their Democratic silver lining which would make their desire to work much worse than anyone thought.
Some critics believe the Obama family signed onto this deal in hopes to use Netflix to sneak their Democrat agenda into the mainstream streaming services and try to push for the Democrat candidate in the 2020 election. We’re not that far away from the next election and the Obama’s have signed a multi-year deal. That could take them right up to the election and it’s likely that they’ll use the platform to push people to vote for whomever the Democrat candidate is.
That idea has some critics of the Obama family who subscribe to Netflix expressed they were disappointed or upset that Netflix signed with them. The reaction proves once again that politics mixing with entertainment is a complete disaster. Some critics have expressed their disinterest in any programming involving the Obama’s and stated that they simply won’t watch it. Others expressed that they’ll just give it a poor rating and move on. Some Netflix users have already canceled and moved to other streaming services.
CBS provided details on the Netflix and Obama partnership (which might spell doom for Netflix): “Former President Barack Obama and former first lady Michelle Obama have signed a multi-year agreement to produce films and series for Netflix, the streaming service announced Monday in a tweet.
The deal potentially includes scripted series, unscripted series, docu-series, documentaries and features. Netflix said in a statement that the content will be available to its 125 million members in 190 countries.
The Obamas have started Higher Ground Productions to produce their content for Netflix. In a statement shared by Netflix, Obama said he and Michelle Obama “hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
In her statement, Michelle Obama said, “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
According to the New York Times, which first reported that the former president was in negotiations with Netflix, Obama does not plan to use the shows to respond directly to President Trump or to any of his political critics. Obama senior adviser Eric Schultz told CBS News in March that the Obamas “have lifted up stories of people whose efforts to make a difference are quietly changing the world for the better,” and as they considered their future plans, they would “explore new ways help others tell and share their stories.”
The Times also said of the negotiations in March that the deal could result in “a series of high-profile shows that will provide him a global platform after his departure from the White House.”
Some believe that Netflix knew there might be a reaction from their users when they signed the Obama’s. If people are reacting by canceling their subscription with Netflix, then Netflix might be losing some of their income. However, one could speculate that Netflix saw this reaction coming years ago when they raised prices on certain tiers of their services. The prices went up anywhere from $1 to $2 per month, not a huge increase per household, but a nice increase for Netflix based on how many subscribers they have. For example, one plan went from $11.99 to $13.99 – still cheap and much better than a lot of cable programming, but one can ponder if Netflix saw their users being upset when they signed with a political figure. However, their pricing increase is most likely due to them offering more shows at high quality. If Netflix were to keep their rates as they were, then some shows may not have been possible – like the Obama show! People need to remember that it cost money to produce shows at high quality and that any subscription under $15 is still a good deal.