Google Won’t Allow Political Campaigns to Target Voters by Affiliation Anymore

Variety

Google is tweaking its policy for political ads, which includes doing away with micro-targeting by political affiliation or voting records. The search giant also announced Wednesday that it would clarify its advertising policy to make sure that political advertisers can’t make grossly misleading statements. “We’re limiting election ads audience targeting to the following general categories: […]

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https://variety.com/2019/digital/news/google-political-ads-targeting-1203411050/

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Author: Janko Rottgers

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