‘Death Stranding’: How Sony Tackled the Unique, Mysterious Marketing Campaign

Variety

There are a few reasons why “Death Stranding” might seem like a marketing slam dunk. It’s the first game from Hideo Kojima, the video game legend behind the “Metal Gear” series, since 2015, and also the first since he reformed his Kojima Productions into an independent studio, partnered with Sony Interactive Entertainment. It boasts Hollywood […]

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https://variety.com/2019/digital/features/death-stranding-marketing-hideo-kojima-sony-playstation-1203397496/

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Author: Alex Stedman

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