Alyssa Milano Applauds Twitter Activists for Pressuring Hallmark to Air Same Sex Marriage Ads

Far-left actress Alyssa Milano is cheering on the Twitter activists who successfully pressured the Hallmark Channel into reversing its decision to nix commercials featuring a same-sex marriage.

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In Reversal, Hallmark Will Reinstate Same-Sex Marriage Ads

NEW YORK (AP) — The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group.

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Hallmark Reverses Decision to Ban Same-Sex Marriage Commercial

The owner of TV’s Hallmark Channel on Sunday reversed a decision to ban a commercial depicting a same-sex wedding, suggesting that it was not in keeping with the company’s well-known slogan, “When you care enough to send the very best…

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Under Pressure, Hallmark Pulls LGBT-Themed Wedding Ads

NEW YORK (AP) — Under pressure from a conservative advocacy group, The Hallmark Channel has pulled ads for a wedding-planning website that featured two brides kissing at the altar.

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Hallmark Faces Holiday Controversy After Rejecting Ad With Same-Sex Couple

Hallmark Channel this week delivered a sentiment very different from the ones found in its parent company’s greeting cards when its executives questioned an ad showing two women getting married — and barred the commercial from running on it…

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Hallmark Channel, Lifetime Wants to Make More Christmas Movies Focused on LGBT Characters

Executives at Hallmark Channel and Lifetime have expressed that they would like to “expand diversity” by making more LGBTQ-focused Christmas movies. The executives have reportedly noted that simply having LGBTQ characters in their movies is not enough …

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Indie Producers Face a TV Movie Squeeze, but Streamers Are Looking to Buy

When Hallmark Channel contacted American Cinema Intl. president Chevonne O’Shaughnessy about producing a movie set in the Amish community, she immediately sent an outline for one. ACI had already produced three Amish-themed movies for other outlets, so…

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Scholastic Will Develop Three Movies for Hallmark Channel

 Scholastic Entertainment is developing three movies for cable’s Hallmark Channel, based on some of its popular books, the latest effort by the company known for its publications aimed at younger readers to broaden its purview. Scholastic plans t…

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How Hallmark Built a ‘Brand Experience’ Around ‘Countdown to Christmas’

A decade into Hallmark’s “Countdown to Christmas” initiative, the demand for original programming is higher than ever, with more holiday-themed projects across platforms. But for Hallmark, the only true competition comes from within. “We push ourselves…

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Listen: Hallmark Channel’s Feel-Good TV Fights for Shelf Space in Land of the Giants

Hallmark Channel has been a defy-the-odds TV success story during the past decade, as the cabler has enjoyed ratings growth and a heightened pop culture profile for its unabashedly feel-good programming. But behind the camera, the independent cable gro…

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CNN Ratings Fall to All-Year Low – Overtaken by Hallmark Channel!

It seems more Americans want to watch Hallmark’s Campfire Kiss than CNN’s Anderson Cooper

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