‘Blair Witch Project’ Cast a Marketing Spell on Audiences 20 Years Ago

Twenty years ago, “The Blair Witch Project” debuted at Sundance, creating an impact that’s still felt today. The movie’s “found footage” format inspired multiple imitations and was a reminder to Hollywood of the huge audience potential for micro-budget storytelling. The movie’s biggest impact: It was a triumph of marketing, mixing old media with the newly […]

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