Ad Sales Stronger Than Expected for TV’s Next Primetime Slate (EXCLUSIVE)

Variety

There’s safety in numbers, so people often say. Yet Madison Avenue thinks TV is getting safer even as many of its viewer numbers continue to decline. The big broadcast networks should secure an increase in advance advertising commitments – somewhere in the mid-single-digit percentage range –  for their fall prime time schedules, according to six […]

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https://variety.com/2019/tv/news/tv-advertising-sales-upfront-primetime-late-night-1203235064/

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Author: Brian Steinberg

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